Behind the scenes
The mastermind behind the Run this place product brand and its workplace features is Union Investment Real Estate Digital GmbH. We are a technology spin-off of Union Investment, one of Europe’s leading asset management companies, and bring together the best of several worlds: a profound understanding of commercial real estate and of the needs of its users with outstanding technological expertise. This enables us to develop smart digital solutions for attractive working environments and sustainable real estate.
At a
glance
Founded in 2020
Located in Hamburg
Managed by Dr Lars Scheidecker and Frederik Niess
Guided to success by an interdisciplinary team
Inspired by app users
Supported by smart technologies and open systems
Our
motivation
Our
mission
We focus on users and turn office buildings into places where they are glad to get together and advance the company’s interests.
We facilitate communication between properties and their environments – from their users to the districts in which they are located.
We create elementary building blocks with numerous interfaces for digital building twins, thus facilitating the integration of real estate into smart city environments.
We make data usable; what’s more, we verticalise and open up the entire value chain for real estate owners and asset managers.
We create worlds for digital tenant management.
At a
glance
Founded in 2020
Located in Hamburg
Managed by Dr Lars Scheidecker and Frederik Niess
Guided to success by an interdisciplinary team
Inspired by app users
Supported by smart technologies and open systems
Our
motivation
Our
mission
We focus on users and turn office buildings into places where they are glad to get together and advance the company’s interests.
We facilitate communication between properties and their environments – from their users to the districts in which they are located.
We create elementary building blocks with numerous interfaces for digital building twins, thus facilitating the integration of real estate into smart city environments.
We make data usable; what’s more, we verticalise and open up the entire value chain for real estate owners and asset managers.
We create worlds for digital tenant management.
Management
Management
Dr. Lars Scheidecker
CEO, Run this place
"Buildings must bow to the inevitable and increase their interaction with their environment, which includes both users and the surrounding district. Run this place is driving this development, while our user focus and technology are creating added value and synergy effects."


Frederik Nieß
CTO, Run this place
"We aim to become the leading ecosystem on the European market. The path we are taking is neither predefined nor rigid. That’s why we stay adaptable, take detours if they bring us closer to our goal, and are always flexible and willing to try out new things."


Our team
Dr. Lars Scheidecker
CEO, Run this place
"Buildings must bow to the inevitable and increase their interaction with their environment, which includes both users and the surrounding district. Run this place is driving this development, while our user focus and technology are creating added value and synergy effects."


Frederik Nieß
CTO, Run this place
"We aim to become the leading ecosystem on the European market. The path we are taking is neither predefined nor rigid. That’s why we stay adaptable, take detours if they bring us closer to our goal, and are always flexible and willing to try out new things."


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Our team is just as versatile as our product. From development, product strategy, UX design and roll-out management to marketing and sales, we bring together all the competences needed to develop a digital ecosystem for commercial real estate. And since its main linchpin is the people who use it, the development of this ecosystem goes hand in hand with togetherness, appreciation and a healthy dose of humour.
Our team
Our team is just as versatile as our product. From development, product strategy, UX design and roll-out management to marketing and sales, we bring together all the competences needed to develop a digital ecosystem for commercial real estate. And since its main linchpin is the people who use it, the development of this ecosystem goes hand in hand with togetherness, appreciation and a healthy dose of humour.

Strategic alliances and partnerships
Real estate is more than concrete, steel and glass – it shapes our environment and affects our lives in a multitude of ways. We are working with our partner Bosch to create a new kind of connection between buildings and their users. When it comes to sustainability, security and building automation, we have made it our mission to adapt real estate and entire districts to human requirements. In this respect, technology helps us just as much as expertise.

Our technology partnership with Wirelane, a forward-looking full service provider in the field of charging infrastructure, makes us a force to be reckoned with when it comes to promoting e-charging in office properties. Thanks to this cooperation within our “e-charging” feature, we can react quickly to requests for charging stations and install them without having to wait a long time for materials.

Strategic alliances and partnerships
Real estate is more than concrete, steel and glass – it shapes our environment and affects our lives in a multitude of ways. We are working with our partner Bosch to create a new kind of connection between buildings and their users. When it comes to sustainability, security and building automation, we have made it our mission to adapt real estate and entire districts to human requirements. In this respect, technology helps us just as much as expertise.

Our technology partnership with Wirelane, a forward-looking full service provider in the field of charging infrastructure, makes us a force to be reckoned with when it comes to promoting e-charging in office properties. Thanks to this cooperation within our “e-charging” feature, we can react quickly to requests for charging stations and install them without having to wait a long time for materials.

Run this place in the press
Are you keen to stay in the loop? This is where we keep you up to date on news about Run this place and Union Investment Real Estate Digital.
Run this place in the press
Are you keen to stay in the loop? This is where we keep you up to date on news about Run this place and Union Investment Real Estate Digital.